· Amit Kothari · AI
The forgetting curve is the math behind your make-or-buy decision for knowledge work
Humans forget 58% of new information in 20 minutes, 75% in a day, 90% in a week. Ebbinghaus measured this in 1885 and Murre replicated it cleanly in 2015. The forgetting curve is the cognitive-science substrate that decides which retention-critical knowledge work AI can structurally replace at a mid-size company.