AI

Managing prompts in production

Your prompts are code. Treat them like it. Most teams hardcode prompts and wonder why their AI apps break. Here is why version control, testing, and deployment matter more than perfect prompts.

Your prompts are code. Treat them like it. Most teams hardcode prompts and wonder why their AI apps break. Here is why version control, testing, and deployment matter more than perfect prompts.

Key takeaways

  • Hardcoded prompts are technical debt - When your prompt is buried in application code, you cannot track what changed, who changed it, or roll back when things break
  • Version control prevents production chaos - Without it, teams waste hours figuring out which prompt version is actually running, making debugging a nightmare
  • Automated testing catches failures early - Automated systems can detect and roll back faulty prompts before affecting users, preventing significant productivity losses and customer impact
  • Monitoring shows what actually happens - Track latency, token usage, and output quality in production to spot degradation before users complain
  • Need help implementing these strategies? [Let us discuss your specific challenges](/).

You write tests for your code. You use version control. You have deployment pipelines.

But your prompts? Hardcoded strings scattered across files, edited by whoever got there last, deployed with a prayer.

When something breaks, you cannot figure out which version is running in production. Someone tweaked it in development, another person adjusted it in staging, and now production is running something completely different. Nobody knows what changed or when.

This is the reality for most teams. Research from LaunchDarkly shows that without proper version control, teams lose hours just identifying which prompt generated specific outputs. Debugging becomes guesswork when managing prompts in production.

Why hardcoding prompts breaks everything

Prompts are not configuration. They are logic.

When you hardcode prompts, you are putting business logic directly into application code without any of the safeguards you would normally use. No versioning. No testing. No rollback capability.

Latitude’s research on version control found that LLMs are non-deterministic and do not always behave the same way, even with identical inputs. This makes hardcoded prompts especially dangerous. You cannot reproduce issues, you cannot test changes safely, and you cannot roll back when something goes wrong.

Real companies hit this wall. One team spent three days tracking down why their customer service bot started giving wrong answers. The prompt had been updated in staging but not properly deployed to production. Their deployment logs showed the code change, but not the prompt change. Nobody knew what was actually running.

What version control actually solves

Think about how you manage code. Git gives you history, branches, pull requests, and the ability to see exactly what changed between versions.

Your prompts need the same thing.

Agenta’s guide to prompt management systems describes how proper versioning creates a single source of truth. Each prompt gets a unique identifier and version description. Every change creates a new version automatically. You can revert to any previous version instantly.

The tools exist. Langfuse provides prompt version control that integrates directly with your LLM calls. PromptLayer offers observability to track every prompt execution and link it back to the version that generated it.

But most teams are not using them. They are still copying prompts between files and hoping for the best.

Testing and deployment without the chaos

You would not push untested code to production. Why do it with prompts?

Managing prompts in production means treating them like the critical artifacts they are. OpenAI’s prompt engineering guide recommends systematic testing using their Evals framework. Test changes against standardized datasets before deployment. Run regression tests. Prevent issues before they reach users.

The deployment part matters too. Use separate environments for development, staging, and production. Deploy through CI/CD pipelines, not manual copy-paste. According to Anthropic’s documentation, techniques like prompt caching work best when prompts are treated as static code in version control, giving you clear rollback capabilities.

Here is what good deployment looks like: Store prompts in version control. Tag each version. Use feature flags to control which version runs in each environment. When something breaks, flip the flag back to the last known good version. No code deployment needed.

A production incident documented by Latitude showed this in action. Automated monitoring detected a faulty prompt update and rolled it back before affecting more than one percent of users. The impact was significant - preventing widespread productivity loss across the organization.

Monitoring what actually happens

Version control and testing catch problems before deployment. Monitoring catches what you missed.

Every prompt call should be logged. Track the input, output, latency, token usage, and cost. Link each call to the prompt version that generated it. When users report issues, you can trace back to the exact prompt and inputs that caused the problem.

Gartner’s research on context engineering notes that many organizations are moving beyond simple prompt engineering to full context management. But you cannot manage what you cannot measure. Start with basic observability: which prompts are being called, how often, and what they are returning.

The monitoring tools connect to your existing stack. MLflow now handles prompt lifecycle management. Track performance metrics. Set up alerts for anomalies. Watch for degradation over time.

Real-world data shows prompt performance degrades as models change, data distributions shift, and user behavior evolves. Without monitoring, you only find out when users complain. With it, you spot problems early and fix them before they spread.

Start with what breaks first

You do not need to fix everything at once when managing prompts in production. Start where the pain is worst.

Find the prompts that matter most. Customer-facing responses. Critical workflows. High-volume operations. Get those under version control first. Add basic testing. Set up monitoring for the outputs that could cause real damage if they go wrong.

Use simple tools to start. Git works fine for prompt storage. Write a basic test suite that checks for obvious failures. Log your prompt calls and outputs. You can get sophisticated later.

McKinsey’s 2025 AI research found that 89% of organizations use AI regularly, but most have not embedded it deeply enough to realize material benefits. The difference is not better prompts. It is managing prompts in production with the same discipline you apply to code.

Treating prompts like code is not revolutionary. It is basic engineering discipline applied to a new type of artifact. Version control, testing, deployment pipelines, monitoring - these practices exist because they prevent disasters.

Your prompts deserve the same care you give the rest of your system. Not because it is trendy. Because it prevents the 3am phone call when production breaks and nobody knows what changed.

About the Author

Amit Kothari is an experienced consultant, advisor, and educator specializing in AI and operations. With 25+ years of experience and as the founder of Tallyfy (raised $3.6m), he helps mid-size companies identify, plan, and implement practical AI solutions that actually work. Originally British and now based in St. Louis, MO, Amit combines deep technical expertise with real-world business understanding.

Disclaimer: The content in this article represents personal opinions based on extensive research and practical experience. While every effort has been made to ensure accuracy through data analysis and source verification, this should not be considered professional advice. Always consult with qualified professionals for decisions specific to your situation.