I guide ops leaders to AI that matters, not what's possible. I'm a CTO who codes but speaks human.
You can easily produce useless slop faster with AI. Don't.
Grow margins while increasing quality and scalability.
Remove the mundane so people can focus on what they do best.
Unlock newfound capabilities that only AI can do and humans cannot.
CEO
Stern Stella
2025 - Present
Stella AI is working on pre-made agents for specific jobs. It's part of Tallyfy.
Co-Founder & CEO
Tallyfy
2014 - Present
Tallyfy is the most amazing, easy and cost-effective workflow automation platform available. I invented Workflow Made Easy® - it is a beautiful product that anyone can use to document, run and track the status of business processes. I am currently running most of our operations with AI, except customer service. I have baked AI into the product. I know where it failed and why and where it works and why.
Consultant, Advisor and Educator on AI & Ops
Independent
2025 - Present
I am using the immense technical and real-life experience I have gained so far in running, growing and investing in businesses to teach others. I consult, advise and transform companies, people and students.
Entrepreneur in Residence and Faculty
OneDay
2025 - Present
I am in the faculty - teaching cohorts of MBA students about lean operations, automation and how to use AI effectively. I am also teaching creativity and innovation. OneDay are democratizing entrepreneurship, guiding early-stage founders to launch a business and earn an accredited MBA.
Consultant, Advisor, Leader
Various
2004 - 2014
Details are on my LinkedIn. I served hundreds of clients, setup several ventures and led many initiatives.
University of Bath
Computer Science (Bachelors)
2004
Augmenting pre-prompt context for clear background data and proper in-fill.
Providing Claude Code system access when context is intermittent or rare.
Using the right model for micro jobs, orchestration or brainstorming.
Breaking problems into micro-prompts or non-interactive prompts.
Building working solutions for real pain points that integrate with existing stacks.
Creating multi-prompt mega-jobs for huge problems.
Seeing how computer and mouse automation fits specific jobs.
Building in eval checks and guardrails automatically.
Automatically improving CLAUDE.md or prompts over time.
Clearly defining problems. Decades of workflow and process know-how helps.
When code beats AI prompts - simpler, cheaper, predictable.
When and how to run multiple, concurrent prompts in real-time without overlap.
Dealing with technical changes from automation and impact on people.
Deeper thinking around the architecture of triggering jobs for AI or functions.
Working with teams, students, managers and execs at all levels.
I have been where you are. It is fixable.
Your boss wants AI results. You are drowning in vendor pitches and buzzwords. You do not know who to trust or where to start.
You need someone who has actually done this before. Someone who cuts through the BS and shows you exactly what works – and what does not.
You tried AI. It is not working. People will not change how they work. Everything feels stuck.
You need quick wins that actually work. And a clear path forward that makes sense.
You bought AI tools. People are not using them. Nothing has changed and you cannot explain why.
You need your team to actually use AI daily. With clear proof it is working. Not random experiments.
Real testimonials from colleagues and clients on LinkedIn
"Amit is a whirlwind of ideas. And what is better, he is usually sharing them with others. Every idea, even the ones that will not make it into a project in the end, is bound to contain some inspiring nugget that will eventually get you thinking about scenarios and possibilities for days.
"
Alessandro Morandi
Staff Backend Engineer at Deliveroo
"There really is only one Amit. With a unique blend of strong technical capabilities, entrepreneurial spirit and deep understanding of user behaviour, Amit has the enviable ability to sniff out problems and then (seemingly) effortlessly create innovative business solutions with infectious enthusiasm and relentless follow through. Equally as important, Amit is absolutely lovely to work with. He's got an unflappable positive outlook, loads of energy and is not afraid to ask the tough questions.
"
Jodi Schneck
Head Teacher at Jodanno Learning
"Amit is a fantastic, lateral thinker. His entrepreneurial spirit is matched by his kindness, presence and ability to generate great enthusiasm. Amit can teeter between the logical and the dreamy with an envious ease.
"
Jessica Wittebort
VP, Design at Aruliden
"Amit and I had a lot of fun working on some really interesting web projects. With lots of hurdles and challenges, I often found Amit to rise to the challenge with creative technical solutions that complimented business requirements. There simply is only one Amit.
"
Jay Khan
Delivery Manager at V&A Museum
"Amit has the right attitude for the new way of creating business solutions so the technology is not in the way of the experience. Amit is a one-off diamond.
"
Andrew Woolfson
Head of Knowledge Management
"Amit is a great guy both professionally and personally. Working with Amit was always an eye-opener because of the incredible knowledge and skill he brings to the table. I have worked with Amit on various occasions where I was lucky enough to witness some of the innovative skill and thinking that comes from combining a thorough sense for business and incredible skill in Programming and Architecting.
"
Niels van der Zeyst
Director at Microsoft
"Amit is an excellent technical thinker who always manages to keep an eye on the human nature of what is being built; he can be relied on for sharp, relevant insights into both user centred process/design and technical decisions, and it is always a pleasure working with him, as well as spending time together socially away from the office.
"
Felix Cohen
Digital Lead at The Chancery Lane Project
"Amit is technical capabilities are combined with a strong business insight and understanding of user behaviours which makes him a great project collaborator. His focus is on getting the work done and problems solved. I always enjoyed working with Amit on development projects both for his ideas and his helpful positive attitude.
"
Anne-Mette Jensen
Co-Founder & CEO at Clouz
"Amit has a fabulous attitude and is a very capable technologist. I have always enjoyed working with Amit and watching him solve the world's problems one entrepreneurial idea at a time.
"
Amy Wagner
Delivery Partner at Hippo
"Amit offers an impressive background of technological and creative knowledge. I was introduced to Amit through a networked link and his recommendation proceeded his entrepreneurial-ship and effective working practice. His ideas are sharp and original, and provide clear insight for what will be the next big thing. I very much look forward to working with Amit and anticipate his success for the future.
"
Mariann Hardey
Professor at Durham University Business School
"Amit has great vision and knowledge of web design and web usability. He has a real intuition and passion for usability in web applications.
"
Steve Millidge
Founder at Payara
"I recommend Amit highly. He is a very smart and dedicated person who is also a pleasure to work with.
"
Oualid Gharach
Programme Manager at MultiChoice Group
"Amit is a truly unique and colourful person who will bring light into any group of people he encounters. His commitment to anything he turns his mind to amazed me and he is not only willing but loves to put himself in the firing line for any new challenges or experiences he can find.
"
Dave H
Advocate/Advisor at DIGTL Markets
"Amit is an open minded and very creative entrepreneur. He has very good communication skills and has always a pragmatic approach in getting things done.
"
Kostas Didaskalou
Partner at IBM
"Amit worked with me on a paper researching Multi-Agent Systems. I found him very knowledgeable, reliable and committed. I regularly see Amit contributing to forum discussions and is always willing to help anyone above and beyond the call of duty.
"
Alison Booth
Freelance Copywriter at The Word Booth
My email is amit (at-sign) amitkoth (dot) com
Forget the marketing. Based on thousands of real user experiences, here is what Claude, ChatGPT, and Gemini actually do well, where they fail spectacularly, and which one you should use for specific tasks.
AI agents wreck environments in loops while burning through thousands in tokens. But the real failure? Feedback systems that collect input then do nothing. Here is what actually works in production.
Consultants get you started with Claude. Operations managers keep it running. With 95% of AI pilots failing after launch, the real work begins after implementation - monitoring usage, optimizing costs, and preventing the drift that kills ROI.
