Week 2
Week 3 of 6
Week 4 Exit Slides

Week 3: AI Basics

Communications and building your voice profile

The time investment ROI

Spend 3 focused hours creating your voice profile and communication templates.

Save 4+ hours every single week on writing emails, proposals, and content.

What actually changes

Writing that used to take an hour takes 15 minutes of editing.

AI produces an 80% complete draft. You spend time refining the remaining 20%.

Daily correspondence

Where you spend most communication time:

  • Responding to customer questions
  • Following up with prospects
  • Meeting summaries and action items
  • Process documentation for delegation

This is where AI delivers immediate daily ROI.

Growth and sales

Higher leverage but less frequent:

  • Marketing content for social and email
  • Sales outreach sequences
  • Proposal writing
  • Case studies and testimonials

Turn one idea into multiple formats. Respond faster than competitors.

What is a voice profile

A reusable set of instructions you paste into any AI conversation.

It teaches AI to write in your voice rather than generic corporate language.

Without a voice profile

AI defaults to corporate speak:

  • Delve into
  • Navigate the landscape
  • Robust solution
  • Leverage synergies

Your customers spot this immediately.

With a voice profile

AI produces drafts requiring light editing rather than complete rewrites.

  • Matches your actual tone
  • Uses vocabulary you would choose
  • Avoids words you would never say

Foundation elements

  • Your background
  • Core voice characteristics
  • Sentence patterns
  • Paragraph structure

Anti-AI rules

The most important section. Your personal blacklist of corporate jargon, AI cliches, and language you would never use.

Be specific. List actual words and phrases AI should never include.

Format-specific adjustments

Email:

  • One topic per email
  • Ask the key question in first two sentences

Social media:

  • More casual tone acceptable
  • Starting mid-thought is fine

Long-form:

  • More detailed but still short paragraphs
  • Subheadings for scannability

Step 1: Discovery interview

Have AI ask you questions to surface patterns:

  • How formal or casual do you sound?
  • What language would you never use?
  • How do you want people to perceive you?

Step 2: Analyze your writing

Provide 2-3 examples of emails or messages you actually sent.

AI analyzes for sentence length patterns, opening and closing styles, vocabulary choices.

Step 3: Generate first draft

AI creates initial profile based on interview and samples.

Keep it under 400 words total. Longer profiles get ignored or diluted.

Step 4: Add anti-AI rules

Explicitly block robotic patterns:

  • List AI giveaway words to never use
  • Prevent monotonous sentence length
  • Ban generic transitions
  • Stop fake enthusiasm

Be specific about what not to do.

Step 5: Test and refine

Give AI a real writing task you need done.

Have it write using your profile and explain which elements it relied on.

Iterate until it genuinely sounds like you.

Step 6: Format variations

Build short adaptations under 75 words each:

  • For emails
  • For social
  • For long-form

Paste the core profile plus the format-specific addition.

Claude

  • Best at following detailed voice profiles
  • Natural-sounding output
  • Excellent for coding and structured tasks
  • Handles complex instructions well

Best for founders who want maximum control over output style.

Gemini

  • Already integrated if you use Google Workspace
  • Strong with images and video
  • Seamless Gmail integration

Best for founders living in Google ecosystem.

ChatGPT

  • Most versatile all-around option
  • Strong research and analysis capabilities
  • Deep Research feature for document analysis
  • Largest plugin ecosystem

Best for founders wanting one tool for everything.

Pre-send verification

  • Fact-check every claim
  • Apply your voice properly
  • Add personal specifics
  • Check the effort signal

Final quality tests

Would you actually send this? Does it sound like you?

Does it match the context? Quick email should look quick.

Are specifics included? Names, details, context that prove you wrote this for them specifically.

Getting better AI conversations

Ask challenging questions:

  • How do you know this is accurate?
  • What are you not considering?
  • Why did you not explore this alternative?
  • Who would disagree with this approach?

Push back. AI produces better output when challenged.

The core takeaway

Invest the focused time to build your voice profile properly.

This is a permanent asset delivering returns on every email, message, and piece of content.

The goal is AI drafting for you so editing takes minutes instead of writing taking hours.

Workshop

What you will create:

  • Completed discovery interview capturing your style
  • Analysis of 2-3 writing samples
  • Core voice profile under 400 words
  • Format-specific adaptations
  • Tested output on a real task

Questions?

Next week: AI Intermediate - Prompt libraries and multi-step workflows