document.write('\x3cmeta http-equiv=\x22x-dns-prefetch-control\x22 content=\x22off\x22/\x3e\x3col class=\x22tumblr_posts\x22\x3e\x0a    \x0a        \x0a\x0a        \x0a            \x3cli class=\x22tumblr_post tumblr_photo_post\x22\x3e\x0a                \x3cimg src=\x22http://25.media.tumblr.com/tumblr_m4fkgkHFjW1qzsmc1o1_400.jpg\x22 alt=\x22Having my afternoon walk at the farm. Gorgeous day. (Taken with instagram)\x22 class=\x22tumblr_photo\x22/\x3e\x0a                \x0a                \x0a                    \x3cdiv class=\x22tumblr_caption\x22\x3e\x0a                        \x3cp\x3eHaving my afternoon walk at the farm. Gorgeous day. (Taken with \x3ca href=\x22http://instagr.am\x22\x3einstagram\x3c/a\x3e)\x3c/p\x3e\x0a                    \x3c/div\x3e\x0a                \x0a            \x3c/li\x3e\x0a        \x0a\x0a        \x0a\x0a        \x0a        \x0a        \x0a        \x0a        \x0a\x0a                        \x0a    \x0a        \x0a\x0a        \x0a            \x3cli class=\x22tumblr_post tumblr_photo_post\x22\x3e\x0a                \x3cimg src=\x22http://25.media.tumblr.com/tumblr_m45w7jHljR1qzsmc1o1_400.jpg\x22 alt=\x22A new and awesome kind of work (Taken with instagram)\x22 class=\x22tumblr_photo\x22/\x3e\x0a                \x0a                \x0a                    \x3cdiv class=\x22tumblr_caption\x22\x3e\x0a                        \x3cp\x3eA new and awesome kind of work (Taken with \x3ca href=\x22http://instagr.am\x22\x3einstagram\x3c/a\x3e)\x3c/p\x3e\x0a                    \x3c/div\x3e\x0a                \x0a            \x3c/li\x3e\x0a        \x0a\x0a        \x0a\x0a        \x0a        \x0a        \x0a        \x0a        \x0a\x0a                        \x0a    \x0a        \x0a\x0a        \x0a            \x3cli class=\x22tumblr_post tumblr_photo_post\x22\x3e\x0a                \x3cimg src=\x22http://24.media.tumblr.com/tumblr_m3v9300JIg1qzsmc1o1_400.jpg\x22 alt=\x22Lasagne guys - Mr. Love \x26amp;amp; Mr. Happy (Taken with instagram)\x22 class=\x22tumblr_photo\x22/\x3e\x0a                \x0a                \x0a                    \x3cdiv class=\x22tumblr_caption\x22\x3e\x0a                        \x3cp\x3eLasagne guys - Mr. Love \x26amp; Mr. Happy (Taken with \x3ca href=\x22http://instagr.am\x22\x3einstagram\x3c/a\x3e)\x3c/p\x3e\x0a                    \x3c/div\x3e\x0a                \x0a            \x3c/li\x3e\x0a        \x0a\x0a        \x0a\x0a        \x0a        \x0a        \x0a        \x0a        \x0a\x0a                        \x0a    \x0a        \x0a\x0a        \x0a            \x3cli class=\x22tumblr_post tumblr_photo_post\x22\x3e\x0a                \x3cimg src=\x22http://25.media.tumblr.com/tumblr_m3pfixcSUt1qzsmc1o1_400.jpg\x22 alt=\x22Considering what to do with baby wipes from Spain (Taken with instagram)\x22 class=\x22tumblr_photo\x22/\x3e\x0a                \x0a                \x0a                    \x3cdiv class=\x22tumblr_caption\x22\x3e\x0a                        \x3cp\x3eConsidering what to do with baby wipes from Spain (Taken with \x3ca href=\x22http://instagr.am\x22\x3einstagram\x3c/a\x3e)\x3c/p\x3e\x0a                    \x3c/div\x3e\x0a                \x0a            \x3c/li\x3e\x0a        \x0a\x0a        \x0a\x0a        \x0a        \x0a        \x0a        \x0a        \x0a\x0a                        \x0a    \x0a        \x0a\x0a        \x0a            \x3cli class=\x22tumblr_post tumblr_photo_post\x22\x3e\x0a                \x3cimg src=\x22http://24.media.tumblr.com/tumblr_m3jxb1EWzE1qzsmc1o1_400.jpg\x22 alt=\x22MAN WEEKEND BEGINS!!!! (Taken with instagram)\x22 class=\x22tumblr_photo\x22/\x3e\x0a                \x0a                \x0a                    \x3cdiv class=\x22tumblr_caption\x22\x3e\x0a                        \x3cp\x3eMAN WEEKEND BEGINS!!!! (Taken with \x3ca href=\x22http://instagr.am\x22\x3einstagram\x3c/a\x3e)\x3c/p\x3e\x0a                    \x3c/div\x3e\x0a                \x0a            \x3c/li\x3e\x0a        \x0a\x0a        \x0a\x0a        \x0a        \x0a        \x0a        \x0a        \x0a\x0a                        \x0a    \x0a        \x0a            \x3cli class=\x22tumblr_post tumblr_text_post\x22\x3e\x0a                \x0a                    \x3cdiv class=\x22tumblr_title\x22\x3eI\x26#8217;ve left Headshift/Dachis Group\x3c/div\x3e\x0a                \x0a                \x0a                \x3cdiv class=\x22tumblr_body\x22\x3e\x0a                    \x3cp\x3eI\x26#8217;m now working full time on my venture - \x3ca href=\x22http://amiwebpartners.com\x22 title=\x22Amiweb Partners\x22\x3eAmiweb\x3c/a\x3e\x3c/p\x3e\x0a                \x3c/div\x3e\x0a            \x3c/li\x3e\x0a        \x0a\x0a        \x0a\x0a        \x0a\x0a        \x0a        \x0a        \x0a        \x0a        \x0a\x0a                        \x0a    \x0a        \x0a\x0a        \x0a            \x3cli class=\x22tumblr_post tumblr_photo_post\x22\x3e\x0a                \x3cimg src=\x22http://25.media.tumblr.com/tumblr_m2hfxkBlUA1qzsmc1o1_400.jpg\x22 alt=\x22Having an espresso martini with beans (Taken with instagram)\x22 class=\x22tumblr_photo\x22/\x3e\x0a                \x0a                \x0a                    \x3cdiv class=\x22tumblr_caption\x22\x3e\x0a                        \x3cp\x3eHaving an espresso martini with beans (Taken with \x3ca href=\x22http://instagr.am\x22\x3einstagram\x3c/a\x3e)\x3c/p\x3e\x0a                    \x3c/div\x3e\x0a                \x0a            \x3c/li\x3e\x0a        \x0a\x0a        \x0a\x0a        \x0a        \x0a        \x0a        \x0a        \x0a\x0a                        \x0a    \x0a        \x0a            \x3cli class=\x22tumblr_post tumblr_text_post\x22\x3e\x0a                \x0a                    \x3cdiv class=\x22tumblr_title\x22\x3ePhysical things and the net\x3c/div\x3e\x0a                \x0a                \x0a                \x3cdiv class=\x22tumblr_body\x22\x3e\x0a                    \x3cp\x3eI\x26#8217;ve been pondering lately about enabling stuff beneath things that hook into the web, big and small. Not crap things like fridges that order their own food (robotic) - but little, pleasant things which could do semi-useful things.\x3c/p\x3e\x0a\x3cp\x3eAges ago, I remember having to figure out how a SIM card can get data from any little thing into the web (and vice versa) via mobile networks. It was a conversation with a commercial guy at Vodafone. These (machine) SIM\x26#8217;s were useful, but on a monthly rate, your product model has to have something that brings in coin monthly. Vending machines used these to transmit stock levels and re-fill requests to distribution centres.\x3c/p\x3e\x0a\x3cp\x3eInteresting for large-scale, centralised applications - not as much for little networked products that just need to get some sensory midget of data into the web.\u00a0\x3c/p\x3e\x0a\x3cp\x3eWi-fi is messy. Access, passwords, etc. It feels like something moving really has to hook into mobile networks. Which means Vodafone, etc.\x3c/p\x3e\x0a\x3cp\x3eActually doing things, or anything that moves is a sensory input though - movement (stepping on a slab or your carpet), turning on your shower (cue get-things-ready in the background), lights (less so - as turning them on/off has functional meaning), wrist watches could do a lot more imo, maybe add a sole extension to your shoes which uses movement to power itself and transmit.\x3c/p\x3e\x0a\x3cp\x3eI don\x26#8217;t feel like the\u00a0\x3cem\x3eprovenance\x3c/em\x3e\u00a0of an object will be as interesting as what it can produce through its lifetime and right\u00a0\x3cem\x3enow\x3c/em\x3e\u00a0for some use - without any attention. Provenance makes a stronger brand, like the story of the contents in a whisky bottle - but it doesn\x26#8217;t come alive with little lights.\x3c/p\x3e\x0a\x3cp\x3eIrrespective of all this, the crux is finding those wonderfully killer things that work out of the box, but then also let you use what you buy for something else. Lego bricks that a child could use. Which is not really Arduino or prototyping approaches. \u00a0\x3c/p\x3e\x0a\x3cp\x3eAt the back of my mind - is something I read somewhere about blazing into something that people \x26#8220;already do\x26#8221;. \u00a0\x3c/p\x3e\x0a\x3cp\x3eStill sorting out my thoughts. And trying to put structure around the eventual winners and structural needs around this hypothetical world.\u00a0\x3c/p\x3e\x0a\x3cp\x3eThe business winners around clusters of physically made things (with people networks) tend to be the long-tail consumables. The suppliers of the Gillette blades you\x26#8217;ll need all the time. Possibly, those that organise and track things on the web, but increasingly, I don\x26#8217;t think the web end of that world will win anything - unless the entire stack is owned by a product company. Which would be a bit like Apple\x26#8217;s closed model from building the screws to selling you music - three years later.\x3c/p\x3e\x0a\x3cp\x3eSo whatever this\u00a0\x3cem\x3eInternet of Things\x3c/em\x3e\u00a0turns out to be, the long-running winners might have these characteristics:\x3c/p\x3e\x0a\x3cul\x3e\x3cli\x3eOwn the stack, all in, all ambition, all guns - from drill to credit card.\x3c/li\x3e\x0a\x3cli\x3eOwn away the use cases for things we \x26#8220;already do\x26#8221; which are now made better\x3c/li\x3e\x0a\x3cli\x3eAdd heaps of magic by helping fan-bases become a true ecosystem. Not just enthusiasts that make add-ons and mashups of your main product, but actually have the means to build and market their add-ons. Pure knitting through your product fitting into the hole of another product.\x3c/li\x3e\x0a\x3cli\x3eA new, successful consumer company in this area has a great opp to make physicality an actual brand. Beyond a logo or a colour. Like an actual 3d shape. The brand would be feeling, touching and smelling something. A real brand which connects to the primitive lizard brain.\u00a0\x3c/li\x3e\x0a\x3cli\x3eProducts that cross-fertilise between many useful applications would make sense. A Sugru type of product. Not a specialised range of appliances.\u00a0\x3c/li\x3e\x0a\x3c/ul\x3e\x3cp\x3eI don\x26#8217;t know much at all about all this - but I think a layman\x26#8217;s perspective is essential to maintain for this particular future cast - it needs to make sense to work.\x3c/p\x3e\x0a\x3cp\x3eIf this takes off, the infrastructure, especially connectivity would be an obvious winner. Things that are not powered electrically/by battery will have a problem - but kinetic energy and solar could hose in the trickle they need to make connectivity work. I\x26#8217;m trying to picture myself walking into Debenhams and seeing a cloud-hooked thing being demoed for my buying satisfaction!\x3c/p\x3e\x0a                \x3c/div\x3e\x0a            \x3c/li\x3e\x0a        \x0a\x0a        \x0a\x0a        \x0a\x0a        \x0a        \x0a        \x0a        \x0a        \x0a\x0a                        \x0a    \x0a        \x0a\x0a        \x0a            \x3cli class=\x22tumblr_post tumblr_photo_post\x22\x3e\x0a                \x3cimg src=\x22http://24.media.tumblr.com/tumblr_m266s1AhTt1qzsmc1o1_400.jpg\x22 alt=\x22We baked a fruit and nut cake!  (Taken with instagram)\x22 class=\x22tumblr_photo\x22/\x3e\x0a                \x0a                \x0a                    \x3cdiv class=\x22tumblr_caption\x22\x3e\x0a                        \x3cp\x3eWe baked a fruit and nut cake!  (Taken with \x3ca href=\x22http://instagr.am\x22\x3einstagram\x3c/a\x3e)\x3c/p\x3e\x0a                    \x3c/div\x3e\x0a                \x0a            \x3c/li\x3e\x0a        \x0a\x0a        \x0a\x0a        \x0a        \x0a        \x0a        \x0a        \x0a\x0a                        \x0a    \x0a        \x0a\x0a        \x0a            \x3cli class=\x22tumblr_post tumblr_photo_post\x22\x3e\x0a                \x3cimg src=\x22http://24.media.tumblr.com/tumblr_m21ukb3Fah1qzsmc1o1_400.jpg\x22 alt=\x22When @stuart_cullum said he looked like the crow in his old passport pic, I didn\x26amp;#8217;t believe him\x26amp;#8230; But\x26amp;#8230; by amyeee on Flickr.An evolving legend!\x22 class=\x22tumblr_photo\x22/\x3e\x0a                \x0a                \x0a                    \x3cdiv class=\x22tumblr_caption\x22\x3e\x0a                        \x3cp\x3e\x3ca href=\x22http://www.flickr.com/photos/amyeee/6877887526/\x22 title=\x22When @stuart_cullum said he looked like the crow in his old passport pic, I didn\'t believe him... But...\x22\x3eWhen @stuart_cullum said he looked like the crow in his old passport pic, I didn\x26#8217;t believe him\x26#8230; But\x26#8230;\x3c/a\x3e by \x3ca href=\x22http://www.flickr.com/photos/amyeee/\x22\x3eamyeee\x3c/a\x3e on Flickr.\x3c/p\x3e\x3cp\x3eAn evolving legend!\x3c/p\x3e\x0a                    \x3c/div\x3e\x0a                \x0a            \x3c/li\x3e\x0a        \x0a\x0a        \x0a\x0a        \x0a        \x0a        \x0a        \x0a        \x0a\x0a                        \x0a    \x0a\x3c/ol\x3e');